CHOOSE YOUR WORDS
Tonecraft offers a range of packages to help fit your creative and copywriting needs. If you can’t find one to suit, get in touch - I’m happy to tailor.
ten-day VOICE sprint
The ten-day Tonecraft Voice Sprint gives your brand a single, ownable voice. Clearly defined, expressed in working examples, and ready for every writer, agency or AI tool to roll out from day one. Includes:
Voice DNA document: Your brand's personality, values, and tone captured in precise, usable language.
Working examples: Shown in three of the most relevant spaces your team writes in.
Practical style guide: A writer-ready reference that makes briefing any copywriter, marketer, or AI tool effortless.
Live calibration session: A 90-minute workshop with your team to align on the voice.
£5,000 + VAT
COPY REFRESH
Already have a TOV, but want to overhaul how it’s expressed to the world? Let’s refresh a suite of your key copy touch-points.
Briefing session
3 x web page copy blocks
3 x emails with subject line options
3 x social posts
1 x longer form piece (e.g. brochure, newsletter)
Includes 2 x rounds of feedback
Flexibility to swap out touch-points to suit
From £2,000 + VAT
CREATIVE CAMPAIGN
Let’s go beyond words and develop a conceptual brand campaign designed to get noticed, build consideration and, eventually, elicit action.
Briefing session, followed by formulation or tightening of your formal creative brief
2 x concept development and presentation at draft level, including creative rationale
Upon chosen concept sign-off, 4-channel media executions to full copy stage using placeholder imagery
Includes 2 x rounds of feedback
From £5,500 + VAT
BRAND MESSAGING BUNDLE
Order the works and let’s get your brand humming.
Initial briefing session, plus follow-ups
1 x Tone of Voice guide
1 x brand campaign
6 x long-form copy executions (e.g. emails, brochures, newsletters)
Includes 1 x round of feedback amends per channel
From £10,000 + VAT
Copy Subscriptions
Have an experienced copywriter on tap, with a monthly subscription. Cover your copy needs without the expense and hassle of briefing new freelancers.
Light: 6 short-form + 2 long-form copy tasks. From £800/month
Growth: 12 short-form + 3 long-form copy tasks + 1 creative concept per quarter. From £1,400/month
Premium: 16 short-form + 4 long-form copy tasks + 1 brand campaign per quarter + 1 strategy & review call. From £2,700/month
Short-form copy: Social posts, emails, LinkedIn pages or bios, headlines, print ads (copy only, not concept)
Long-form copy: Web pages, brochures, newsletters, case studies, sales copy, blog articles, FAQs