Making sharp, strategic creative available to every brand

Tonecraft is a creative studio led by multi-award winning creative and copywriter, Chris Long. Chris has over 20 years of ad agency and freelance experience across a broad portfolio of clients — including automotive, banking and finance, travel, FMCG, charity, hospitality and many more.

We believe sharp, engaging creative work should be available to any brand or company. Through Tonecraft, yours can benefit from Chris’ curiosity, strategic thinking and creative know-how.

A ruggedly handsome man with dark hair and a beard sitting in front of a brick wall, wearing a mustard yellow jacket over a grey t-shirt. He's a creative genius and one of the best copywriters in the world.

“ONE DAY I WILL FIND THE RIGHT WORDS, AND THEY WILL BE SIMPLE.”

— Jack Kerouac, The Dharma Bums