finding words that help build brands
Tonecraft is a London-based creative studio founded in 2023 and led by award-winning creative and copywriter, Chris Long.
Chris has over 20 years of ad agency experience, working at names such as DDB, Proximity, Ogilvy, DraftFCB, Engine, Lida, MRM McCann and Uncommon London. His craft has been honed across a broad portfolio of clients. From household names like BMW, Santander, British Airways, IKEA, O2, The Post Office and Virgin Holidays, to SMEs, startups or charities including Luna Cinema, Blunt Umbrellas and Prostate Cancer UK.
Through Tonecraft, Chris now makes strategic, engaging copywriting and creative work available to any brand - whether they’re pre-launch, scaling or re-inventing themselves.
tone of voice done different
‘Write like you’d speak to a friend’ just doesn’t cut it. Your brand is precious. Any time, money or energy you invest in it needs to make an impact. The best way to do that is to do things differently.
So it’s out with the copy/paste writing style guide swimming in generalisations, and in with the ten-day Voice Sprint. It’s our completely tailored brand voice blueprint based on the nugget of differentiation we build your personality and voice around.
When you have a writing platform like this in place, you can create the commercial, cultural or behavioural impact you need to drive growth.