TONECRAFT

COPYWRITING & brand voice partners

your brand voice is where the magic lives.

Brand impressions are built on words. From scripts to social posts, landing pages to newsletters, the way your brand speaks is the difference between engagement and indifference.

Positive impressions start with a well-defined, workable tone of voice. That’s your springboard to consistently brilliant copywriting.

Partner with Tonecraft and let’s develop, roll out and amplify the magic of your brand’s personality.

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A woman with long dark hair and T-shirt, smiling with eyes closed, listening to music with earphones, standing in front of a graffiti-covered wall. Used to illustrate the independent tone of voice and creative advertising agency called Tonecraft.

Photo by Marcelo Chagas/Pexels

LET’S SORT THE WAY YOUR

BRAND SOUNDS

Creative UK advertising and promotion work for The Shuttleworth Collection featuring a vertical display banner promoting a cafe. A humorous headline that says "Don't fly on an empty stomach." Great copywriting and headline writing example.

Why develop or refresh your brand voice? In a world of competing messages, something that’s distinct stands out.

Think of your tone of voice as a strategic tool that makes your brand recognisable, trustworthy, and memorable — ensuring that the way it speaks is just as distinctive as what it sells.

Once your brand voice is defined, it’s so much easier for your marketing communications to flow. Right down to signage, packaging or even 404 messages.

Let's chat
Let's chat

Photo by Ivan Samkov/Pexels

neatly packaged outcomes

You’ll know exactly what you’re getting when you partner with us to solve a creative problem. That’s because we’ve bundled our services into simple, clear packages — without surprises.

From tone of voice development to copywriting subscriptions or creative campaigns, there’s a clearly defined, clearly priced package to choose from.

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View packages →

value speaks volumes

Tonecraft doesn't just write words — we translate your business strategy into customer action. This is what you get when you work with an experienced copywriter:

Strategic thinking beyond the words: We help you understand market positioning, when to be direct versus when to build intrigue, how to overcome objections, and emotional triggers that prompt customer responses.

Objectivity about your own brand: It’s easy to get too close to your product to see it through fresh eyes. A copywriter spots the benefits you may take for granted, finding a unique angle that makes you stand out.

ROI that's measurable: The difference between mediocre and exceptional copy can mean much better conversion rates. Good copywriter services pay for themselves quickly.

Consistency across all touchpoints: Your brand voice needs to work whether someone encounters you on LinkedIn, your website, an ad, or customer service. A copywriter creates that seamless experience that builds trust and recognition.

Brands that invest in professional copywriting don't just communicate better — they sell more, build stronger relationships, and waste less money on marketing that doesn't convert.

Brands I’ve written for

Working with agencies and directly with clients, I’ve helped brands like these write engaging copy and develop tone of voice frameworks.

Red post office sign. Chris worked with DraftFCB London to write brand and CX copy for The Post Office.
British Airways logo. Chris worked with Uncommon Studio to develop a CX-focussed tone of voice.
IKEA logo. Chris worked with Lida to write CRM and social content for IKEA.
O2 logo. Chris worked with Lida to write CRM and social content for O2.
ROLUS drinks logo. Chris worked with M&C Saatchi NY to write the launch email journey for ROLUS Drinks.
The Luna Cinema, who Chris helped develop a new tone of voice for.
BMW logo. Chris worked with PAA to write CRM and direct mail for BMW.
Vodafone logo. Chris worked with PAA to write CRM and direct mail content for Vodafone UK.
London Bathers logo. Chris founded, ran and sold the body care brand London Bathers, developing the name, tone of voice, CRM, social channels and all marketing comms for the brand.
Shuttleworth logo. Chris worked with Shuttleworth to develop a unique tone of voice and writing framework from scratch.
Virgin Holidays logo. Chris worked with Lida to write brand, CRM and social copy for Virgin Holidays.
The Glenlivet logo. Chris worked with PAA to write brand, CRM and direct mail content for The Glenlivet Whisky.

THINGS CLIENTS Say

“Thank you so much for your work. I'm really excited to get started - it's a huge step toward bringing US up to the ambitious standard we want to achieve!”

— Hannah

“I'd love to get you involved on this brief, as I loved the tone of voice work you did for us which has really helped to bring our brand to life.”

— Charlotte

Get in touch
Get in touch